Fintech B2B Enterprise SaaS
Akounto is cloud-based accounting software that helps simplify all the accounting and bookkeeping needs of small businesses, start-ups, freelancers, online businesses, etc.
My role: Product Designer (User Research, Product thinking, Wireframing, Design system, Cross team collaboration)
Team: 3 Product Designers, 1 Project Manager, 3 Business Consultant, 2 Accountant, 12-15 Development Team
Duration: 4 months (Sep 2022- Dec 2022)
🚀 30% increase in user retention within three months
📉 40% reduction in onboarding drop-offs
🕒 2x faster account setup — improving product adoption
🗂️ 50% fewer support tickets related to tax & dashboard issues
⚙️ Design system reduced dev time by 40% for new features